Waqas, pick the free thing.
Three working versions of the button people press before they ever talk to you. Try each one on your phone. Each has a different look on purpose, so you can react to that too.
Every version emails Shakur the lead with a phone number, and nothing on any page quotes a price or claims a credential.
Catch-Up Estimate
Who it attracts: owners who know they are behind and are dreading it. Four dropdowns, then "small, medium, or large job."
What it costs you per lead: nothing. The page sizes the job. You only hear from people who pressed the button.
Look: spreadsheet.
Try A BBooks Health Check
Who it attracts: owners with a nagging feeling, before they know they are behind. Eight questions, a score, three fixes.
What it costs you per lead: nothing, and the lead arrives already knowing what they failed, so the first call is short.
Look: paper.
Try B CFree Books Review
Who it attracts: the most serious. Anyone who hands over a bank statement is close to buying.
What it costs you per lead: real time, maybe half an hour each, reading a statement and writing one page. The page shows a sample of that one-pager for you to approve or shrink.
Look: traditional accounting ledger.
Try CTwo things to reply with
- A, B, or C, and why. Ask yourself: which brings leads you can actually take on, which costs you the least time before the client is paying, and which would you be proud to put your name on.
- Yes or no on "Text me my results." A and B have a smaller link under the result that only asks for a phone number. It catches people who are not ready to talk. Each one is a text you send by hand.